SDRs: Conductors in a Sequence Symphony
Orchestrate emails quickly with the elegance of a conductor
When you go to a symphony, whose name is on the front page of the program? Do you find a laundry list of each performer in the orchestra? No, rather you find a singular name of someone who doesn’t even play at all. The Conductor.
Today’s SDRs are conductors. Stringing together sweet sequences that resonate with a prospect. Composing lines of text that when strung together move a prospect to say “That is the best email I’ve received, please book a meeting and take my money right now”.
SDR’s are conductors of symphonies of sequences
A world class conductor connects with their audience and the performers. With swift movements of their hands they simultaneously instruct and inspire.
They convey their authority and importance, directing attention to different instrument groups at exactly the right time. Unique gestures for unique groups, perfectly timed.
Conductors direct their orchestra with a seemingly impromptu series of gestures that are delicately rehearsed.
The surprising similarities between conductors and SDRs are nearly endless.
SDR’s have their own orchestra. Personalized scripts, power sentences, value prop messaging, and meeting asks, ready to be employed at precisely the right moment.
Taking note of the tone and tempo of the conversation is obviously as critical as the tone and tempo of a piece of great music. The finished product turns out great if it moves the audience, inspires them, and connects with them on a deeper level.
If the movements look rehearsed, the audience can’t get into the piece. Likewise, SDRs who don’t come from a human, personalized approach rarely have success.
Practice Makes Perfect
What’s unique about conductors is that they practice the same piece of music, over and over for weeks. Perfecting the nuances of each moment in time. SDRs don’t get that opportunity. They’re victim of the whims of quarterly quotas and the leads handed to them (if they’re lucky).
The true saying goes, practice makes perfect. But we ask SDRs to be wildly creative, in some cases even more creative that conductors on a daily basis!
We command them to dig deep into the depths of others, find something that resonates with them, and relate it back to the product. A truly difficult task when done well, and something we rarely even save for future use!
How SDRs feel when they conduct their symphony of sequences
Where to look when you need inspiration
Just as a book of sheet music is an inspirational bank of templates to improvise off of, SDRs use GitSales as their home for quick inspiration. Practice with personalized snippets you’ve saved from past prospects and collaborate on them with your team.
Raise the bar of your performance and conduct your symphony of sequences with power, quickness, and ease.
P.S.
A great conductor always wants early access to new music. Get early access to the GitSales beta today and start conducting your symphony of sequences.